Work
Drawn to art forms that engage with the tools of the contemporary world, Kok embraces a wide range of styles, and displays a variety of techniques, treating his photographs not as a final result, but as a starting canvas to manipulate further.
Often inspired by cinema and fashion, his images seem to evoke a clinical eeriness and a sense of something looming behind a polished surface, sometimes leaning towards a.i., but then it’s not . It’s made with photoshop, the models posing as frozen figures searching for their own truths, suspended somewhere between model and mannequin, between life and afterlife.
Fritz Kok’s collage work brings together photography, found imagery, digital manipulation and constructed visual narratives. The works move between fashion, fiction and imagined worlds, treating photography less like documentation of the moment and more as material for new compositions.
Indüstria
Fritz Kok for Indüstria
Power Tools, an underground club launched in 1986 in Brad Branson’s Los Angeles studio, showcased Fritz’s space-age paintings. After the club found underground success and Andy Warhol attended on its second night, Fritz Kok and Brad Branson began collaborating under the name Indüstria, producing fashion images and portraits that blended Branson’s classic Hollywood studio photography with Fritz’s background paintings, collages and airbrushwork.
The freedom to treat Branson’s photographic prints as a starting point made for an intricate, playful and at times magical process. Their photographic collages grew into a widely recognized editorial style of the era.

Moving fluidly between Los Angeles, London, Paris and Amsterdam, they immersed themselves in underground club culture and high fashion alike, transforming models into cinematic muses, space-age icons and stylized archetypes. Their boldly theatrical imagery led to collaborations with Thierry Mugler, Vivienne Westwood and George Michael, culminating in landmark projects such as the Too Funky video — moments in which fashion, pop and art collided at full intensity.

Indüstria was featured in the Fashion and Surrealism exhibition at London’s Victoria & Albert Museum and, more recently, a range of their portraits was acquired in 2026 by the National Portrait Gallery. The collaboration lasted only seven years, making Indüstria’s body of work a limited one, and their original vintage prints are now increasingly sought-after collector’s items.